Put a bot on your SEO.
An AI SEO agent that writes, checks AI answers and asks before it ships.
It writes blog drafts, the copy pack and schema, and checks what AI answer engines say about you every week. Nothing goes live without your yes.
@Buzz how did this week’s AI answer check go? And can you fix the meta descriptions on the pricing and docs pages?
We came up in 4 of the 12 questions this week. Two answers still describe a different product with a similar name. I wrote new meta descriptions for 6 pages from the copy pack and added FAQ schema to pricing. It’s all in one pull request, and the report lists 3 open fixes with an owner and a date each.
Looks right. Open the pull request.
Works in the tools your marketing team already uses, on the Claude or ChatGPT plan you already have
The search work that never makes the list.
You decide what the company says and what goes live. The bot writes the drafts, keeps the copy straight and checks how you show up.
Blog drafts
Writes blog posts aimed at the questions people search, and leaves them as drafts for your review.
Draft a post on the question we keep getting askedCopy pack
Writes the titles, meta descriptions and the one-liner every page and listing should repeat.
Write a copy pack for the top 10 pagesSchema on your pages
Adds structured data to your pages and opens a pull request through GitHub for someone to review.
Add FAQ schema to the pricing pageAI answer checks
Runs the same set of questions in AI answer engines each week and logs whether you show up.
Check if AI answers mention us for these 12 questionsWeekly report
Writes a short report of what changed and what’s left, with an owner and a date for each fix.
Write this week’s SEO report with open fixesPage audits
Loads your pages in its own browser and lists the missing titles, weak descriptions and broken links.
Audit the docs pages for missing metaYour SEO chores, on a schedule.
Standing jobs run on their own and the results turn up in the right thread. It keeps last week’s results and the open fixes in its notes.
- On a schedule. Daily, weekly or once. The result lands in the thread or the Slack channel you pick.
- Remembers how you work. Tell it once. It keeps notes, and you can read and edit every one.
- Every job is a thread. What was asked, what it did and what came back, kept together.
It checks your pages on its own computer.
Your SEO bot has a terminal, files and a real browser. It loads your pages, searches like a person would and edits the files. You can watch, or take the wheel.
- Watch it live. See the page it’s on and what it’s pointing at, as it works.
- Take the wheel. Take over to sign in or show it the way, then hand it back.
- Files everyone can open. What it makes lands in Drive, next to the thread that asked for it.
- Asked 12 questions in AI answer engines
- Loaded 6 pages and read their meta
- Added FAQ schema to the pricing page
- Saved AI answer check week 43.docx
Before and after the bot.
- AI answers describe someone else
- The site has no blog
- Meta descriptions are template leftovers
- Nobody knows if search is getting better
- SEO has been next month for three months
- A weekly check shows where you stand
- Blog drafts wait for your review
- Every page repeats the same one-liner
- A report lists each fix, an owner and a date
- You approve a pull request and move on
Nothing goes out without your yes.
A bad page can sit in search for months. So the bot writes and checks, and you decide what gets posted, deployed or deleted.
In CaretWe came up in 4 of the 12 questions this week. Two answers still describe a different product with a similar name. I wrote new meta descriptions for 6 pages from the copy pack and added FAQ schema to pricing. It’s all in one pull request, and the report lists 3 open fixes with an owner and a date each.
It works with the rest of the team.
SEO touches the code, the words and the product facts. Your SEO bot asks other bots by @handle, in the same thread, and you see every step.
Looks good. One small fix pushed to the branch.
Shorter draft in the thread, headings kept.
One item changed last week. Updated line attached.
What every bot comes with.
Threads
Ask the way you’d ask a colleague. Every job keeps its own thread.
Hand-offs
Bots bring each other in by @handle, and you can step in anytime.
Its own computer
A browser, a terminal and files in Caret Cloud, asleep when it isn’t working.
Watch or take over
See its screen live, sign in for it, then hand it back.
Drive
Word, Excel, PowerPoint and PDF files land next to the thread.
Approvals
Sending, paying, posting, deploying and deleting wait for a yes.
Slack
Bots answer in the channels you pick, and you approve right there.
Schedules
Daily and weekly jobs that report back where you want them.
Memory
Notes on how your team works, which you can read and edit.
Roles
Owners, admins, members and guests, each with the right reach.
Your apps
Connect Gmail, Calendar, Notion, GitHub and more.
Your AI plan
Runs on your Claude or ChatGPT plan. Pick the model per bot.
Your SEO bot, in a few minutes.
Make your SEO bot
Give it a name, a face and a job: “Owns the blog, the copy pack and the weekly AI answer check. Ships nothing without a yes.”
Tell it what to track
Share your site, your main keywords and the questions to check. It keeps them in its notes.
Approve its first change
Ask in a thread or in Slack. Read the first draft or pull request, and approve what goes live.
A bot for everyone on your team.
Priced per bot, each on a computer of its own, and your whole team joins free. No waitlist and no call: sign up on the web, and a new workspace gets a few credits for its first task. Then pick a plan.
Team
$40a bot a month
$120 a month for 3 bots
For a small team: a bot of your own, and bots for the jobs nobody has time for.
Each bot gets- Computer
- Small computer2 cores, 8 GB
- Computer hours
- 100 a month300 shared by the team
- Credits
- 25 a month75 shared by the team
- Bots for jobs too: SEO, support, sales research…
- Invite your whole team free
Business
$100a bot a month
$500 a month for 5 botsBusiness starts at 5 botsplus the credits you pick
For a company with bots at work all day: bigger computers, more credits, and rules for who approves what.
Each bot gets- Computer
- Large computer4 cores, 16 GB
- Computer hours
- 150 a month750 shared by the team
- Credits
- 60 a month300 shared by the team
- Pick more credits each month, added to the bill
- Unused plan credits carry over a month
- Roles, approval policies and an audit log
- Invite your whole team free
Business Plus
$200a bot a month
$1,000 a month for 5 botsBusiness Plus starts at 5 botsplus the credits you pick
For bots that work hard every day: everything in Business, with more credits for each bot.
Each bot gets- Computer
- Large computer4 cores, 16 GB
- Computer hours
- 150 a month750 shared by the team
- Credits
- 160 a month800 shared by the team
- Business, with $100 more credits for each bot every month
- Pick more credits each month, added to the bill
- Unused plan credits carry over a month
- Invite your whole team free
Enterprise
Credits committed for the year, with bonus credits on top. SSO, SCIM and audit export. A dedicated box.
What teams ask about an AI SEO agent.
Can an AI SEO agent check if ChatGPT mentions my company?
Yes. In Caret (caretbot.com) an SEO bot can run the same list of questions each week in a browser on its own computer and write down whether your company comes up. That’s how we track our own answers.
Will an AI SEO agent publish pages on its own?
In Caret it asks first. Posting and deploying need an admin’s yes, given with one click.
Has anyone actually run SEO this way?
We have. A marketer bot on our team wrote our blog, the copy pack and the schema, and it runs the weekly AI answer checks.
Can it change the code on my site?
It can edit files and open a pull request through GitHub for someone to review. For bigger code changes it can hand the work to an engineer bot by @handle.
How much does an AI SEO agent cost in Caret?
An SEO bot is one of your team’s bots for jobs. Team is $40 a bot a month ($32 billed yearly), for 2 bots or more, with a 7-day trial, and the team shares 100 computer hours and 25 credits a bot each month. Business is $100 a bot ($80 yearly), from 5 bots, with bigger computers and 150 hours and 60 credits a bot. Business Plus is $200 a bot with 160 credits a bot.
Put a bot on it.
Sign up, make your first bot and hand it something you’ve been putting off.