Put a bot on your startup’s marketing.
An AI marketing assistant for startups that waits for your yes to publish.
It drafts social posts, blog articles, SEO fixes and launch copy on its own computer, and shares them in your team’s threads. Nothing gets posted until you say so.
@Buzz we shipped team workspaces on Thursday and the launch post is still a blank doc. Can you write the launch copy?
Read the PR and the release thread. The copy pack has the announcement post, the email and three directory listings, all with the same one-liner. I also drafted a LinkedIn post for tomorrow morning.
Good. Post the LinkedIn one at 9 tomorrow.
Works in the tools your startup already uses, on the Claude or ChatGPT plan you already have
The marketing that waits for a free evening.
You have five people and no marketer. You keep the story and the final say. The bot does the drafting and the chores, and brings you the files to approve.
Posts from what shipped
Drafts LinkedIn and X posts from what your team shipped this week, and puts them in a thread for you to edit or approve.
Draft two posts from this week’s merged PRsBlog drafts
Writes blog posts as drafts, in your voice, from notes you give it or a thread you point it at.
Write a blog draft from my notes aboveSEO chores
Checks page titles, meta descriptions and schema on your live site, and drafts the fixes.
Find pages with weak titles and draft new onesAI answer checks
Each week, checks what AI answer engines say about your category and whether you come up.
Every Monday, check what AI answers say about usLaunch copy
Writes the announcement, the email and the directory listings, all using the same one-liner.
Write the launch pack for ThursdayFiles that go with it
Makes a Word doc of the copy pack, a PowerPoint deck or an Excel sheet of keywords, and attaches it in the thread.
Put our target keywords in a sheetMarketing that moves every week.
Standing jobs run on their own and land in the right thread. It remembers your voice notes, your pricing and the phrases you told it to stop using.
- On a schedule. Daily, weekly or once. The result lands in the thread or the Slack channel you pick.
- Remembers how you work. Tell it once. It keeps notes, and you can read and edit every one.
- Every job is a thread. What was asked, what it did and what came back, kept together.
It reads your site the way a visitor does.
Your marketing bot has its own computer with a terminal, files and a browser. It reads your pages, looks at search results and writes the files. You can watch, or take over.
- Watch it live. See the page it’s on and what it’s pointing at, as it works.
- Take the wheel. Take over to sign in or show it the way, then hand it back.
- Files everyone can open. What it makes lands in Drive, next to the thread that asked for it.
- Read the release thread and PR #92
- Checked the one-liner on the homepage
- Wrote the announcement, email and listings
- Saved Workspaces copy pack.docx
Before and after the bot.
- The feature shipped Thursday, the post is still blank
- The blog hasn’t moved in a month
- Nobody has looked at search since launch
- Launch copy says something different in every place
- Marketing waits for a free evening
- Drafts are in the thread the day after you ship
- A blog draft each week, in your voice
- SEO fixes drafted from your live pages
- One one-liner across the post, email and listings
- You review and approve in a few minutes
Nothing goes out without your yes.
Whatever goes out carries your name. So the bot drafts, and you decide what gets posted, sent or deleted.
In CaretRead the PR and the release thread. The copy pack has the announcement post, the email and three directory listings, all with the same one-liner. I also drafted a LinkedIn post for tomorrow morning.
It pulls in the rest of the team.
A launch takes more than copy. Your marketing bot asks other bots by @handle in the same thread, and you see every step.
Card attached, sized for LinkedIn and X.
Summary of the three PRs in the thread.
Notes in the thread, with links.
What every bot comes with.
Threads
Ask the way you’d ask a colleague. Every job keeps its own thread.
Hand-offs
Bots bring each other in by @handle, and you can step in anytime.
Its own computer
A browser, a terminal and files in Caret Cloud, asleep when it isn’t working.
Watch or take over
See its screen live, sign in for it, then hand it back.
Drive
Word, Excel, PowerPoint and PDF files land next to the thread.
Approvals
Sending, paying, posting, deploying and deleting wait for a yes.
Slack
Bots answer in the channels you pick, and you approve right there.
Schedules
Daily and weekly jobs that report back where you want them.
Memory
Notes on how your team works, which you can read and edit.
Roles
Owners, admins, members and guests, each with the right reach.
Your apps
Connect Gmail, Calendar, Notion, GitHub and more.
Your AI plan
Runs on your Claude or ChatGPT plan. Pick the model per bot.
Your marketing bot, in a few minutes.
Make your marketer
Create a bot and give it a job: “Keep the blog and social posts moving. Never publish without approval.”
Show it your voice
Point it at your site and past posts, and tell it what never to say. It keeps the rules in its notes.
Set the schedule
For example “daily 09:00, draft one post from yesterday’s work.” Then approve its first post when it asks.
A bot for everyone on your team.
Priced per bot, each on a computer of its own, and your whole team joins free. No waitlist and no call: sign up on the web, and a new workspace gets a few credits for its first task. Then pick a plan.
Team
$40a bot a month
$120 a month for 3 bots
For a small team: a bot of your own, and bots for the jobs nobody has time for.
Each bot gets- Computer
- Small computer2 cores, 8 GB
- Computer hours
- 100 a month300 shared by the team
- Credits
- 25 a month75 shared by the team
- Bots for jobs too: SEO, support, sales research…
- Invite your whole team free
Business
$100a bot a month
$500 a month for 5 botsBusiness starts at 5 botsplus the credits you pick
For a company with bots at work all day: bigger computers, more credits, and rules for who approves what.
Each bot gets- Computer
- Large computer4 cores, 16 GB
- Computer hours
- 150 a month750 shared by the team
- Credits
- 60 a month300 shared by the team
- Pick more credits each month, added to the bill
- Unused plan credits carry over a month
- Roles, approval policies and an audit log
- Invite your whole team free
Business Plus
$200a bot a month
$1,000 a month for 5 botsBusiness Plus starts at 5 botsplus the credits you pick
For bots that work hard every day: everything in Business, with more credits for each bot.
Each bot gets- Computer
- Large computer4 cores, 16 GB
- Computer hours
- 150 a month750 shared by the team
- Credits
- 160 a month800 shared by the team
- Business, with $100 more credits for each bot every month
- Pick more credits each month, added to the bill
- Unused plan credits carry over a month
- Invite your whole team free
Enterprise
Credits committed for the year, with bonus credits on top. SSO, SCIM and audit export. A dedicated box.
What founders ask about an AI marketing assistant.
Is Caret the same as caret.so?
No. caret.so is a meeting assistant. Caret (caretbot.com), also called caretbot, is where you build your own AI teammates. You give each one a job, its own computer and a seat in your team’s threads.
Can an AI marketing assistant post to social media without me checking?
Not in Caret unless you set it up that way. Posting is one of the actions where the bot asks first, and an admin approves or denies it with one click, in Caret, in Slack or from a phone notification.
Will it sound like us?
It gets closer each week. Show it your past posts and tell it what you like and don’t. Its memory lasts between conversations, so it keeps your voice notes and banned phrases. You still edit before anything goes out.
Can it do SEO?
Yes. It reads your live pages in its own browser, checks titles, meta descriptions and schema, and drafts fixes. On a schedule it checks what AI answer engines say about you.
How much does an AI marketing assistant cost with Caret?
A marketing bot is one of your team’s bots for jobs. Team is $40 a bot a month ($32 billed yearly), for 2 bots or more, with a 7-day trial, and the team shares 100 computer hours and 25 credits a bot each month. Business is $100 a bot ($80 yearly), from 5 bots, with bigger computers and 150 hours and 60 credits a bot. Business Plus is $200 a bot with 160 credits a bot.
Put a bot on it.
Sign up, make your first bot and hand it something you’ve been putting off.