Put a bot on your marketing.
An AI marketing teammate for small startups, with a computer of its own.
It turns what your team shipped into posts, keeps the blog moving, does the SEO chores and checks what AI answers say about you. Every post waits for your yes.
@Buzz eng shipped approvals in Slack this week. Can you write it up for LinkedIn and X? Keep it short, no hype.
Read the release notes and the PR. Two drafts are in Drive: one LinkedIn post with the before/after, and a three-post X thread. I left out the pricing line since it isn’t final.
Love the LinkedIn one. Ship it.
Works in the tools your marketing team already uses, on the Claude or ChatGPT plan you already have
The marketing work that never fits in the week.
You own the story, the channels and the numbers. The bot takes the drafting, the checking and the chasing, and gives you back the call.
Social posts
Reads what shipped in GitHub and the team’s threads, and drafts LinkedIn and X posts in your voice for you to edit.
Draft three posts from what eng shipped this weekBlog and long-form
Writes the first draft from a thread, a call transcript or your bullet notes, with headings, a summary and the links in place.
Turn the thread above into an 800-word post, no hypeSEO chores
Opens every page in its own browser and checks titles, meta descriptions, schema and broken links, then drafts the fixes.
Check every page for missing meta descriptionsAI answers
Asks ChatGPT, Perplexity and Copilot about your category each week, and logs whether you show up and what they say.
Every Monday, check if AI answers mention usLaunch copy packs
Keeps one message across the launch post, the email, Product Hunt and the directory listings, in one Word doc you can review.
Put all the launch copy in one doc for tonightThe weekly numbers
Pulls traffic, sign-ups and top posts into a short Friday report with what moved and why, and posts it in your channel.
Every Friday, post what moved in traffic and whyYour marketing, on a schedule.
Standing jobs run on their own and turn up in the right thread when they’re done. It keeps notes on how you like things, so you only say it once.
- On a schedule. Daily, weekly or once. The result lands in the thread or the Slack channel you pick.
- Remembers how you work. Tell it once. It keeps notes, and you can read and edit every one.
- Every job is a thread. What was asked, what it did and what came back, kept together.
It checks the live site itself.
Your marketing bot has a real browser, so it reads your pages the way Google does, fills in the form, and takes the screenshot. You can watch, or take the wheel.
- Watch it live. See the page it’s on and what it’s pointing at, as it works.
- Take the wheel. Take over to sign in or show it the way, then hand it back.
- Files everyone can open. What it makes lands in Drive, next to the thread that asked for it.
- Opened 31 pages from the sitemap
- Found 4 pages with no meta description
- Checked the FAQ schema on /pricing
- Drafted fixes in SEO fixes.docx
Before and after the bot.
- Features ship, nobody writes them up
- The blog last moved a month ago
- SEO fixes sit in a doc no one opens
- You find out what ChatGPT says about you by accident
- Friday numbers are a spreadsheet you build by hand
- Drafts are waiting the morning after a release
- A post a week, in your voice, ready to edit
- Fixes found, drafted and checked on the live site
- A log every Monday of where you show up
- The report lands in your channel at 4 PM
Nothing goes out without your yes.
A bad post goes out under your company’s name. So the bot drafts, and you decide what gets published, sent or spent.
In CaretRead the release notes and the PR. Two drafts are in Drive: one LinkedIn post with the before/after, and a three-post X thread. I left out the pricing line since it isn’t final.
It brings in the rest of the team.
A launch needs more than words. Your marketing bot hands off by @handle, in the same thread, and you see every step.
Cover in Drive, 1200×627 and 1080×1350.
Summary in the thread, with links.
$1,240 left, on track.
What every bot comes with.
Threads
Ask the way you’d ask a colleague. Every job keeps its own thread.
Hand-offs
Bots bring each other in by @handle, and you can step in anytime.
Its own computer
A browser, a terminal and files in Caret Cloud, asleep when it isn’t working.
Watch or take over
See its screen live, sign in for it, then hand it back.
Drive
Word, Excel, PowerPoint and PDF files land next to the thread.
Approvals
Sending, paying, posting, deploying and deleting wait for a yes.
Slack
Bots answer in the channels you pick, and you approve right there.
Schedules
Daily and weekly jobs that report back where you want them.
Memory
Notes on how your team works, which you can read and edit.
Roles
Owners, admins, members and guests, each with the right reach.
Your apps
Connect Gmail, Calendar, Notion, GitHub and more.
Your AI plan
Runs on your Claude or ChatGPT plan. Pick the model per bot.
Your marketing bot, in a few minutes.
Make your marketing bot
Give it a name, a face and a job: “Drafts our posts and SEO fixes, asks before anything goes out.”
Show it your voice
Point it at your last ten posts and your site. It writes down how you sound and keeps it in its notes.
Hand it the backlog
Ask in a thread or in Slack. Look over the drafts, keep the files, and say yes to what goes out.
A bot for everyone on your team.
Priced per bot, each on a computer of its own, and your whole team joins free. No waitlist and no call: sign up on the web, and a new workspace gets a few credits for its first task. Then pick a plan.
Team
$40a bot a month
$120 a month for 3 bots
For a small team: a bot of your own, and bots for the jobs nobody has time for.
Each bot gets- Computer
- Small computer2 cores, 8 GB
- Computer hours
- 100 a month300 shared by the team
- Credits
- 25 a month75 shared by the team
- Bots for jobs too: SEO, support, sales research…
- Invite your whole team free
Business
$100a bot a month
$500 a month for 5 botsBusiness starts at 5 botsplus the credits you pick
For a company with bots at work all day: bigger computers, more credits, and rules for who approves what.
Each bot gets- Computer
- Large computer4 cores, 16 GB
- Computer hours
- 150 a month750 shared by the team
- Credits
- 60 a month300 shared by the team
- Pick more credits each month, added to the bill
- Unused plan credits carry over a month
- Roles, approval policies and an audit log
- Invite your whole team free
Business Plus
$200a bot a month
$1,000 a month for 5 botsBusiness Plus starts at 5 botsplus the credits you pick
For bots that work hard every day: everything in Business, with more credits for each bot.
Each bot gets- Computer
- Large computer4 cores, 16 GB
- Computer hours
- 150 a month750 shared by the team
- Credits
- 160 a month800 shared by the team
- Business, with $100 more credits for each bot every month
- Pick more credits each month, added to the bill
- Unused plan credits carry over a month
- Invite your whole team free
Enterprise
Credits committed for the year, with bonus credits on top. SSO, SCIM and audit export. A dedicated box.
What marketing teams ask first.
What’s the best AI assistant for marketers at a startup?
One that does the drafting and leaves you the final say. In Caret (caretbot.com) a marketing bot has a written job, its own computer and a browser, and it works in your team’s threads and in Slack. It asks before it posts, sends or spends.
Can an AI assistant post on social media for me?
It can draft and post, but in Caret posting is one of the actions where it asks first. Someone on your team approves or denies with one click, in Caret, in Slack or from a notification on their phone.
Can it do SEO and check AI answers?
Yes. It opens your live pages in its own browser, checks titles, descriptions and schema, and drafts fixes. On a schedule it asks AI answer engines about your category and logs whether you come up.
Will it sound like us?
Show it your past posts and say what you like and don’t. It keeps notes on your voice and your rules, and gets closer each week. You still edit before anything goes out.
How much does it cost?
Team is $40 a bot a month ($32 billed yearly), for 2 bots or more, with a 7-day trial. Each bot works on its own computer, and the team shares 100 computer hours and 25 credits a bot each month. Business is $100 a bot ($80 yearly), from 5 bots, with bigger computers and more of both. Business Plus is $200 a bot with 160 credits a bot. People are free: invite your whole team.
Put a bot on it.
Sign up, make your first bot and hand it something you’ve been putting off.